Tag: business

When BMW Sends a Cease-and-Desist to a Teen

by AIMAM - 684

IP Law | Brand protection | Combating Counterfeits Introduction: Young and Ambitious A tearful teenager seated at her kitchen counter would not, at first glance, appear to pose a threat to one of the most valuable luxury automotive brands in the world. But when a homemade sticker shop run by a

AI Disclaimers in Global Ad Campaigns: Drafting for Multijurisdictional Compliance

by GLT Editors - 1379

Advertising & Marketing Law | Global trends | Technology Introduction: Campaign Disclaimers As generative AI reshapes global marketing, advertisers are increasingly deploying synthetic voices, AI-generated models, and algorithmically scripted copy in international campaigns. But the legal landscape surrounding AI disclosure requirements is anything but uniform. From mandatory disclaimers in the EU

AI Training and Copyright Infringement: What the Courts Are Starting to Say

by GLT Editors - 1916

AI Litigation | Technology | Business Introduction: Copyright Protections The explosive rise of generative artificial intelligence (AI)—from image generators like Midjourney to large language models like ChatGPT—has thrust a fundamental copyright question into the spotlight: Is it legal to train AI on copyrighted material without permission? Until recently, this question remained

Digital Merchandising Agreements: Structuring Licenses for Virtual Goods

by GLT Editors - 1351

Contract Law | Digital Merchandising | Media & Entertainment Introduction: Merchandising Meets the Metaverse The world of merchandising has entered a new dimension—literally. From avatar skins in Fortnite to NFT wearables in Decentraland and branded gear in Roblox, virtual goods have become powerful extensions of real-world brands. But this virtual frontier

Child’s Play or Brand Crisis? Crisis Management for Toy Companies in the Digital Age

by GLT Editors - 425

Brand Protection | Corporate Crisis Law | Business Introduction: When Toy Trouble Goes Viral In the digital age, the line between a marketing success and a reputational crisis is razor-thin—especially for toy companies navigating the high-stakes world of children's products. A single TikTok video alleging inappropriate content, a social media backlash

Beyond Recall: Building Legal Risk Resilience in Consumer Product Companies

by GLT Editors - 651

Product Liability | Risk Management | Brand Protection Introduction: From Reactive to Resilient Product recalls are no longer rare, industry-shaking events—they’re routine. From unsafe baby loungers to lithium-ion battery fires, and from mislabeled food allergens to algorithm-driven smart toy malfunctions, the consumer product industry is in a state of perpetual alert.

Synthetic Influencers and Deepfake Branding: A Right of Publicity Crisis

by GLT Editors - 1560

Digital Media | Intellectual Property | Publicity Law Introduction: When the Face Isn’t Real, but the Influence Is They don’t age, they don’t sleep, and they never miss a content deadline. Synthetic influencers—AI-generated personalities like Lil Miquela, Imma, and Shudu—are transforming the influencer marketing industry. Meanwhile, deepfake technology is evolving from