Legal Showdown in São Paulo: DiDi’s 99 Clashes with Keeta in Brazilian Food Delivery Arena

Trademark Law | Business Litigation | Global Trends Overview: Delivery App Wars A high-stakes legal conflict has erupted in Brazil’s burgeoning food delivery sector, pitting Chinese ride-hailing giant DiDi Global’s Brazilian arm, 99, against Keeta, a rival platform backed by Chinese tech powerhouse Meituan. The legal dispute underscores intensifying competition—and