Intellectual Property Law | Gaming Industry | Innovation Introduction In a significant turn of events for the gaming industry and intellectual property law, Blizzard Entertainment has filed a federal lawsuit against Turtle WoW—a widely recognized private server network for World of Warcraft. The case, lodged on August 29, 2025, in the
Tag: IP
“Katie Perry Is Suing Katy Perry”? How a Name Dispute Could Redefine Australian Trademark Risks
Trademark Law | Business Litigation | Society Introduction: When Identity Become a Lawsuit Celebrity Fame Clashes with Local Business Rights—and It May Leave Smaller Brands Vulnerable When international pop icon Katy Perry faced off against Australian designer Katie Perry in a courtroom, the dispute wasn’t about music—it was about identity. In
GSK Set for $500 Million Payment From mRNA Lawsuit Settlement
Biotech Law | Intellectual Property | Business Litigation Introduction: A Settlement Years in the Making In a significant resolution to one of the most closely watched biotechnology IP battles, CureVac NV has reached a settlement with Pfizer Inc. and BioNTech SE over allegations of patent infringement related to mRNA vaccine technology.
When BMW Sends a Cease-and-Desist to a Teen
Copyright Terminations in Entertainment: What Every Studio Needs to Know
Copyright Laws | Media & Entertainment | Business Introduction: Creator CopyRights In the high-stakes world of film, television, and music, copyright terminations are becoming an increasingly urgent issue for studios and content platforms. As key statutory deadlines under Section 203 and Section 304(c) of the Copyright Act approach, a wave
Trademark Law in the Roblox Economy: Licensing for UGC Worlds
Trademark Law | Media & Entertainment | Digital Platform Licensing Introduction: Welcome to the Branded Metaverse Roblox isn’t just a game—it’s a platform, a creator ecosystem, and increasingly, a branding frontier. With over 70 million daily active users and millions of user-generated games (or “experiences”), Roblox has become a critical venue
From Barbie to Calico Critters: How Toy Brands Navigate the Fan Economy
Trademarks | Entertainment & Media | Brand Protection Introduction: When Play Becomes Platform What once began as playtime now dominates the digital landscape. Toy brands like Barbie, Calico Critters, LEGO, and American Girl have transcended the physical toy aisle, becoming viral staples in online storytelling, satire, cosplay, fan art, and even
Synthetic Influencers and Deepfake Branding: A Right of Publicity Crisis
Digital Media | Intellectual Property | Publicity Law Introduction: When the Face Isn’t Real, but the Influence Is They don’t age, they don’t sleep, and they never miss a content deadline. Synthetic influencers—AI-generated personalities like Lil Miquela, Imma, and Shudu—are transforming the influencer marketing industry. Meanwhile, deepfake technology is evolving from
Virtual Toys, Real Law: IP in the Metaverse and Gaming Platforms
Intellectual Property | Technology | Entertainment Law Introduction: From Plastic to Pixels Toy brands are no longer confined to shelves or screens—they now live inside virtual worlds. Whether it’s branded Hot Wheels in Roblox, Nerf weapons in Fortnite, or Barbie Dreamhouses in metaverse platforms like Zepeto or Spatial, major IP owners are
The Rise of Retro IP: Legal Trends in Toy Reboots and Digital Resurgence
Intellectual Property | Global Trends | Society Introduction: Yesterday’s Toys, Today’s Goldmines In an era dominated by nostalgia, retro intellectual property (IP) has become one of the most valuable assets in the entertainment, gaming, and consumer products sectors. From the reboot of Masters of the Universe on Netflix, to the surprise