Trademark Policing in the UGC Metaverse: New Models for Monitoring

Trademark & IP Law | Digital Platform Regulation | Technology Introduction: Trademarks in the Wild West of the Metaverse As brands rush to establish a presence in the metaverse, particularly in user-generated content (UGC) environments like Roblox, Fortnite Creative, and Meta Horizon Worlds, trademark enforcement is entering uncharted territory. Traditional models