Trademark & IP Law | Digital Platform Regulation | Technology Introduction: Trademarks in the Wild West of the Metaverse As brands rush to establish a presence in the metaverse, particularly in user-generated content (UGC) environments like Roblox, Fortnite Creative, and Meta Horizon Worlds, trademark enforcement is entering uncharted territory. Traditional models
Tag: trademark infrigement
iyO vs. OpenAI: Trademark Clash Amid Hardware Ambitions
Trademark Infringement | Startup Protection | Corporate Strategy In June 2025, Google-originated hardware startup iyO filed a trademark infringement lawsuit against OpenAI, Sam Altman, Jony Ive, and IO Products, alleging that the naming of OpenAI’s new consumer AI hardware venture—branded “io”—infringed its trademark rights. The lawsuit, bolstered by a temporary restraining