“Katie Perry Is Suing Katy Perry”? How a Name Dispute Could Redefine Australian Trademark Risks

Trademark Law | Business Litigation | Society Introduction: When Identity Become a Lawsuit Celebrity Fame Clashes with Local Business Rights—and It May Leave Smaller Brands Vulnerable When international pop icon Katy Perry faced off against Australian designer Katie Perry in a courtroom, the dispute wasn’t about music—it was about identity. In

Clashing Over the Crease: Utah Mammoth Sue Bag Maker in Trademark Dispute

Trademark Law | Sports & Entertainment | Business Litigation Introduction: Branding on Ice As the NHL’s newest franchise, the Utah Mammoth is already making headlines—not for their play, but for a trademark dispute that pits the team’s identity against a hockey equipment bag manufacturer. In a recent lawsuit filed in federal

Reviving Dormant Characters: Copyright Duration and Renewal Pitfalls

| IP Law | Branding & Copyright | Media & Entertainment Introduction: The Resurrection Business of IP Hollywood is full of reboots, and the public domain is full of possibilities. From forgotten 1940s comic book heroes to mid-century pulp detectives, dormant characters are being dusted off, reimagined, and re-commercialized. Yet beneath

Branding in the Metaverse: Trademark Law in Immersive Worlds

Trademark Law | Digital Platform Regulation | Business Introduction: Branding in a New Dimension In the rapidly evolving world of virtual and augmented reality, brands are no longer limited to the physical world or even traditional screens. Inside immersive platforms like Roblox, Fortnite, Meta Horizon Worlds, and decentralized metaverse ecosystems, companies are